Update: 24.10.2023

Last week: 41 week 2023 (09.10.2023 - 15.10.2023)

Last full month: September 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 111 -10.1% 32.2% -5.4 656 868 -12.0% 70.8% -4.8 5.0%
MoM 5 528 6.7% 35.3% 2.2 3 253 665 7.6% 72.7% 1.8 0.1%
YTD 59 609 -33.0% 41.7% -12 31 269 492 -25.4% 76.1% -5.8 -13.7%
MAT 77 005 -29.3% 42.8% -9.5 39 064 065 -22.9% 76.4% -4.6 -13.6%
KAPSIKAM
WoW 18 167 13.4% 2.5% 0.1 9 834 740 15.6% 3.2% 0.1 10.6%
MoM 63 742 6.7% 2.1% 0.2 33 188 779 11.1% 2.7% 0.3 -4.2%
YTD 646 921 -19.4% 2.3% -0.4 283 949 126 -14.4% 2.6% -0.3 -5.8%
MAT 888 546 -16.0% 2.5% -0.3 377 929 898 -13.0% 2.8% -0.3 -6.5%
MILDRONATE
WoW 53 664 5.1% 12.5% -0.7 45 358 085 7.0% 14.6% -0.7 11.9%
MoM 227 453 -5.2% 12.8% -1.4 180 914 207 -3.1% 14.7% -1.5 8.3%
YTD 2 263 000 -38.9% 10.1% -3.4 1 682 984 375 -24.6% 11.8% -2.3 -18.4%
MAT 2 961 263 -38.5% 10.3% -3.3 2 157 508 280 -18.9% 12.0% -1.4 -19.0%
SULFARGIN
WoW 2 157 9.6% 0.6% 0 1 330 243 11.7% 0.9% 0 11.6%
MoM 10 156 -22.0% 0.7% -0.1 5 896 416 -17.5% 1.0% -0.1 -13.5%
YTD 102 776 -15.0% 0.7% -0.1 56 386 793 -9.6% 1.1% -0.1 -2.3%
MAT 125 557 -20.6% 0.7% -0.2 69 169 073 -14.3% 1.1% -0.2 -3.6%
VIPROSAL
WoW 18 647 21.2% 2.4% 0.2 7 503 043 25.5% 2.4% 0.3 10.8%
MoM 66 093 -2.4% 2.1% 0 24 757 417 2.6% 2.0% 0.1 -3.8%
YTD 623 521 -34.1% 2.1% -0.9 228 057 561 -40.5% 2.0% -1.1 -6.9%
MAT 815 951 -37.5% 2.2% -1.1 300 565 237 -42.7% 2.1% -1.3 -7.7%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 59 609 -33.0% 41.7% -12 31 269 492 -25.4% 76.1% -5.8 -13.7%
KAPSIKAM 646 921 -19.4% 2.3% -0.4 283 949 126 -14.4% 2.6% -0.3 -5.8%
MILDRONATE 2 263 000 -38.9% 10.1% -3.4 1 682 984 375 -24.6% 11.8% -2.3 -18.4%
SULFARGIN 102 776 -15.0% 0.7% -0.1 56 386 793 -9.6% 1.1% -0.1 -2.3%
VIPROSAL 623 521 -34.1% 2.1% -0.9 228 057 561 -40.5% 2.0% -1.1 -6.9%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 77 005 -29.3% 42.8% -9.5 39 064 065 -22.9% 76.4% -4.6 -13.6%
KAPSIKAM 888 546 -16.0% 2.5% -0.3 377 929 898 -13.0% 2.8% -0.3 -6.5%
MILDRONATE 2 961 263 -38.5% 10.3% -3.3 2 157 508 280 -18.9% 12.0% -1.4 -19.0%
SULFARGIN 125 557 -20.6% 0.7% -0.2 69 169 073 -14.3% 1.1% -0.2 -3.6%
VIPROSAL 815 951 -37.5% 2.2% -1.1 300 565 237 -42.7% 2.1% -1.3 -7.7%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 111 -10.1% 32.2% -5.4 656 868 -12.0% 70.8% -4.8 5.0%
KAPSIKAM 18 167 13.4% 2.5% 0.1 9 834 740 15.6% 3.2% 0.1 10.6%
MILDRONATE 53 664 5.1% 12.5% -0.7 45 358 085 7.0% 14.6% -0.7 11.9%
SULFARGIN 2 157 9.6% 0.6% 0 1 330 243 11.7% 0.9% 0 11.6%
VIPROSAL 18 647 21.2% 2.4% 0.2 7 503 043 25.5% 2.4% 0.3 10.8%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 5 528 6.7% 35.3% 2.2 3 253 665 7.6% 72.7% 1.8 0.1%
KAPSIKAM 63 742 6.7% 2.1% 0.2 33 188 779 11.1% 2.7% 0.3 -4.2%
MILDRONATE 227 453 -5.2% 12.8% -1.4 180 914 207 -3.1% 14.7% -1.5 8.3%
SULFARGIN 10 156 -22.0% 0.7% -0.1 5 896 416 -17.5% 1.0% -0.1 -13.5%
VIPROSAL 66 093 -2.4% 2.1% 0 24 757 417 2.6% 2.0% 0.1 -3.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs