BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 111	-10.1%	32.2%	-5.4	656 868	-12.0%	70.8%	-4.8	5.0%
MoM	5 528	6.7%	35.3%	2.2	3 253 665	7.6%	72.7%	1.8	0.1%
YTD	59 609	-33.0%	41.7%	-12	31 269 492	-25.4%	76.1%	-5.8	-13.7%
MAT	77 005	-29.3%	42.8%	-9.5	39 064 065	-22.9%	76.4%	-4.6	-13.6%
KAPSIKAM
WoW	18 167	13.4%	2.5%	0.1	9 834 740	15.6%	3.2%	0.1	10.6%
MoM	63 742	6.7%	2.1%	0.2	33 188 779	11.1%	2.7%	0.3	-4.2%
YTD	646 921	-19.4%	2.3%	-0.4	283 949 126	-14.4%	2.6%	-0.3	-5.8%
MAT	888 546	-16.0%	2.5%	-0.3	377 929 898	-13.0%	2.8%	-0.3	-6.5%
MILDRONATE
WoW	53 664	5.1%	12.5%	-0.7	45 358 085	7.0%	14.6%	-0.7	11.9%
MoM	227 453	-5.2%	12.8%	-1.4	180 914 207	-3.1%	14.7%	-1.5	8.3%
YTD	2 263 000	-38.9%	10.1%	-3.4	1 682 984 375	-24.6%	11.8%	-2.3	-18.4%
MAT	2 961 263	-38.5%	10.3%	-3.3	2 157 508 280	-18.9%	12.0%	-1.4	-19.0%
SULFARGIN
WoW	2 157	9.6%	0.6%	0	1 330 243	11.7%	0.9%	0	11.6%
MoM	10 156	-22.0%	0.7%	-0.1	5 896 416	-17.5%	1.0%	-0.1	-13.5%
YTD	102 776	-15.0%	0.7%	-0.1	56 386 793	-9.6%	1.1%	-0.1	-2.3%
MAT	125 557	-20.6%	0.7%	-0.2	69 169 073	-14.3%	1.1%	-0.2	-3.6%
VIPROSAL
WoW	18 647	21.2%	2.4%	0.2	7 503 043	25.5%	2.4%	0.3	10.8%
MoM	66 093	-2.4%	2.1%	0	24 757 417	2.6%	2.0%	0.1	-3.8%
YTD	623 521	-34.1%	2.1%	-0.9	228 057 561	-40.5%	2.0%	-1.1	-6.9%
MAT	815 951	-37.5%	2.2%	-1.1	300 565 237	-42.7%	2.1%	-1.3	-7.7%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	59 609	-33.0%	41.7%	-12	31 269 492	-25.4%	76.1%	-5.8	-13.7%
KAPSIKAM	646 921	-19.4%	2.3%	-0.4	283 949 126	-14.4%	2.6%	-0.3	-5.8%
MILDRONATE	2 263 000	-38.9%	10.1%	-3.4	1 682 984 375	-24.6%	11.8%	-2.3	-18.4%
SULFARGIN	102 776	-15.0%	0.7%	-0.1	56 386 793	-9.6%	1.1%	-0.1	-2.3%
VIPROSAL	623 521	-34.1%	2.1%	-0.9	228 057 561	-40.5%	2.0%	-1.1	-6.9%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	77 005	-29.3%	42.8%	-9.5	39 064 065	-22.9%	76.4%	-4.6	-13.6%
KAPSIKAM	888 546	-16.0%	2.5%	-0.3	377 929 898	-13.0%	2.8%	-0.3	-6.5%
MILDRONATE	2 961 263	-38.5%	10.3%	-3.3	2 157 508 280	-18.9%	12.0%	-1.4	-19.0%
SULFARGIN	125 557	-20.6%	0.7%	-0.2	69 169 073	-14.3%	1.1%	-0.2	-3.6%
VIPROSAL	815 951	-37.5%	2.2%	-1.1	300 565 237	-42.7%	2.1%	-1.3	-7.7%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 111	-10.1%	32.2%	-5.4	656 868	-12.0%	70.8%	-4.8	5.0%
KAPSIKAM	18 167	13.4%	2.5%	0.1	9 834 740	15.6%	3.2%	0.1	10.6%
MILDRONATE	53 664	5.1%	12.5%	-0.7	45 358 085	7.0%	14.6%	-0.7	11.9%
SULFARGIN	2 157	9.6%	0.6%	0	1 330 243	11.7%	0.9%	0	11.6%
VIPROSAL	18 647	21.2%	2.4%	0.2	7 503 043	25.5%	2.4%	0.3	10.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 528	6.7%	35.3%	2.2	3 253 665	7.6%	72.7%	1.8	0.1%
KAPSIKAM	63 742	6.7%	2.1%	0.2	33 188 779	11.1%	2.7%	0.3	-4.2%
MILDRONATE	227 453	-5.2%	12.8%	-1.4	180 914 207	-3.1%	14.7%	-1.5	8.3%
SULFARGIN	10 156	-22.0%	0.7%	-0.1	5 896 416	-17.5%	1.0%	-0.1	-13.5%
VIPROSAL	66 093	-2.4%	2.1%	0	24 757 417	2.6%	2.0%	0.1	-3.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца