Update: 24.10.2023
Last week: 41 week 2023 (09.10.2023 - 15.10.2023)
Last full month: September 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 111 | -10.1% | 32.2% | -5.4 | 656 868 | -12.0% | 70.8% | -4.8 | 5.0% |
| MoM | 5 528 | 6.7% | 35.3% | 2.2 | 3 253 665 | 7.6% | 72.7% | 1.8 | 0.1% |
| YTD | 59 609 | -33.0% | 41.7% | -12 | 31 269 492 | -25.4% | 76.1% | -5.8 | -13.7% |
| MAT | 77 005 | -29.3% | 42.8% | -9.5 | 39 064 065 | -22.9% | 76.4% | -4.6 | -13.6% |
| KAPSIKAM | |||||||||
| WoW | 18 167 | 13.4% | 2.5% | 0.1 | 9 834 740 | 15.6% | 3.2% | 0.1 | 10.6% |
| MoM | 63 742 | 6.7% | 2.1% | 0.2 | 33 188 779 | 11.1% | 2.7% | 0.3 | -4.2% |
| YTD | 646 921 | -19.4% | 2.3% | -0.4 | 283 949 126 | -14.4% | 2.6% | -0.3 | -5.8% |
| MAT | 888 546 | -16.0% | 2.5% | -0.3 | 377 929 898 | -13.0% | 2.8% | -0.3 | -6.5% |
| MILDRONATE | |||||||||
| WoW | 53 664 | 5.1% | 12.5% | -0.7 | 45 358 085 | 7.0% | 14.6% | -0.7 | 11.9% |
| MoM | 227 453 | -5.2% | 12.8% | -1.4 | 180 914 207 | -3.1% | 14.7% | -1.5 | 8.3% |
| YTD | 2 263 000 | -38.9% | 10.1% | -3.4 | 1 682 984 375 | -24.6% | 11.8% | -2.3 | -18.4% |
| MAT | 2 961 263 | -38.5% | 10.3% | -3.3 | 2 157 508 280 | -18.9% | 12.0% | -1.4 | -19.0% |
| SULFARGIN | |||||||||
| WoW | 2 157 | 9.6% | 0.6% | 0 | 1 330 243 | 11.7% | 0.9% | 0 | 11.6% |
| MoM | 10 156 | -22.0% | 0.7% | -0.1 | 5 896 416 | -17.5% | 1.0% | -0.1 | -13.5% |
| YTD | 102 776 | -15.0% | 0.7% | -0.1 | 56 386 793 | -9.6% | 1.1% | -0.1 | -2.3% |
| MAT | 125 557 | -20.6% | 0.7% | -0.2 | 69 169 073 | -14.3% | 1.1% | -0.2 | -3.6% |
| VIPROSAL | |||||||||
| WoW | 18 647 | 21.2% | 2.4% | 0.2 | 7 503 043 | 25.5% | 2.4% | 0.3 | 10.8% |
| MoM | 66 093 | -2.4% | 2.1% | 0 | 24 757 417 | 2.6% | 2.0% | 0.1 | -3.8% |
| YTD | 623 521 | -34.1% | 2.1% | -0.9 | 228 057 561 | -40.5% | 2.0% | -1.1 | -6.9% |
| MAT | 815 951 | -37.5% | 2.2% | -1.1 | 300 565 237 | -42.7% | 2.1% | -1.3 | -7.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 59 609 | -33.0% | 41.7% | -12 | 31 269 492 | -25.4% | 76.1% | -5.8 | -13.7% |
| KAPSIKAM | 646 921 | -19.4% | 2.3% | -0.4 | 283 949 126 | -14.4% | 2.6% | -0.3 | -5.8% |
| MILDRONATE | 2 263 000 | -38.9% | 10.1% | -3.4 | 1 682 984 375 | -24.6% | 11.8% | -2.3 | -18.4% |
| SULFARGIN | 102 776 | -15.0% | 0.7% | -0.1 | 56 386 793 | -9.6% | 1.1% | -0.1 | -2.3% |
| VIPROSAL | 623 521 | -34.1% | 2.1% | -0.9 | 228 057 561 | -40.5% | 2.0% | -1.1 | -6.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 77 005 | -29.3% | 42.8% | -9.5 | 39 064 065 | -22.9% | 76.4% | -4.6 | -13.6% |
| KAPSIKAM | 888 546 | -16.0% | 2.5% | -0.3 | 377 929 898 | -13.0% | 2.8% | -0.3 | -6.5% |
| MILDRONATE | 2 961 263 | -38.5% | 10.3% | -3.3 | 2 157 508 280 | -18.9% | 12.0% | -1.4 | -19.0% |
| SULFARGIN | 125 557 | -20.6% | 0.7% | -0.2 | 69 169 073 | -14.3% | 1.1% | -0.2 | -3.6% |
| VIPROSAL | 815 951 | -37.5% | 2.2% | -1.1 | 300 565 237 | -42.7% | 2.1% | -1.3 | -7.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 111 | -10.1% | 32.2% | -5.4 | 656 868 | -12.0% | 70.8% | -4.8 | 5.0% |
| KAPSIKAM | 18 167 | 13.4% | 2.5% | 0.1 | 9 834 740 | 15.6% | 3.2% | 0.1 | 10.6% |
| MILDRONATE | 53 664 | 5.1% | 12.5% | -0.7 | 45 358 085 | 7.0% | 14.6% | -0.7 | 11.9% |
| SULFARGIN | 2 157 | 9.6% | 0.6% | 0 | 1 330 243 | 11.7% | 0.9% | 0 | 11.6% |
| VIPROSAL | 18 647 | 21.2% | 2.4% | 0.2 | 7 503 043 | 25.5% | 2.4% | 0.3 | 10.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 528 | 6.7% | 35.3% | 2.2 | 3 253 665 | 7.6% | 72.7% | 1.8 | 0.1% |
| KAPSIKAM | 63 742 | 6.7% | 2.1% | 0.2 | 33 188 779 | 11.1% | 2.7% | 0.3 | -4.2% |
| MILDRONATE | 227 453 | -5.2% | 12.8% | -1.4 | 180 914 207 | -3.1% | 14.7% | -1.5 | 8.3% |
| SULFARGIN | 10 156 | -22.0% | 0.7% | -0.1 | 5 896 416 | -17.5% | 1.0% | -0.1 | -13.5% |
| VIPROSAL | 66 093 | -2.4% | 2.1% | 0 | 24 757 417 | 2.6% | 2.0% | 0.1 | -3.8% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs